Independent thinking for Kenya’s creator economy.
Practical analysis for brands and creators who want better matches, clearer measurement, and work that moves beyond follower count.
From the studio
Influencer marketing analysis grounded in Kenya’s brands, creators, and campaign realities.
Madge Wanjungu · 31 Jul 2026
KOL vs KOC: Why Popularity Does Not Always Lead to Sales
The two creator roles Kenyan brands need to understand before choosing an influencer.
MarketingKOLKOC
Madge Wanjungu · 24 Jul 2026
Kenya’s Influencer Marketing Problem: Why Follower Count Is No Longer Enough
Kenya has no shortage of creative talent. The real challenge is identifying what kind of influence each creator provides and matching that influence to the correct campaign objective.
MarketingCreatorsKenya